Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.
Selected Aspects of Communication in German Election Campaigns
Institut der deutschen Wirtschaft (IW)
Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.
12-Punkte-Papier der FDP: „Da hätte man etwas streichen müssen“
Die FDP will mit einem 12-Punkte-Papier die deutsche Wirtschaft ankurbeln, dafür soll auch die Rente mit 63 fallen. Der Vorstoß erntet Kritik: Im Handelsblatt-Podcast „Economic Challenges“ kritisiert auch IW-Direktor Michael Hüther, dass das Papier längst ...
IW
Verteidigung: „Jetzt haben wir uns hier auch gesund gespart“
Wie kann Deutschland sein Verteidigungsbudget erhöhen, um das NATO-Ziel zu erreichen? Im Handelsblatt-Podcast „Economic Challenges“ hinterfragen IW-Direktor Michael Hüther und HRI-Präsident Bert Rürup kritisch, ob vorgeschlagene Maßnahmen wie höhere Steuern ...
IW