Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.
Selected Aspects of Communication in German Election Campaigns
Institut der deutschen Wirtschaft (IW)
Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.

Jahreskonferenz Wirtschaftsdienst in Kooperation mit dem IW: Zur Zukunft des Wirtschaftsstandorts Deutschland
Der Wirtschaftsstandort Deutschland steht vor großen Aufgaben. Neben konjunkturellen Schwankungen sieht sich die Wirtschaft langfristigen Herausforderungen gegenüber.
IW
Für immer geteilt – kollektive Enttäuschungen trotz ökonomischer Erfolge in Ostdeutschland?
Nachdem die Wirtschaft in den ostdeutschen Bundesländern lange Jahre mit Anpassungsschwierigkeiten und Abwanderungsbewegungen zu kämpfen hatte, mehren sich die Erfolgsmeldungen.
IW