Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.
Selected Aspects of Communication in German Election Campaigns
Institut der deutschen Wirtschaft
Using numerous examples from various election campaigns for the German Bundestag, this article presents the special features of campaigning in Germany. The focus is on the much more pronounced role of political parties compared to the U.S. in particular, and conversely the less important role of candidates. Personalization is not yet as advanced in Germany as it is in other countries - although this was to change with the 1998 Bundestag election campaign.
Artikel lesen Externe Veröffentlichung 10. Mai 2022
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