With the German economy undergoing a comprehensive transformation process, the Digitalisation and Climate Action Research Unit examines how companies operate in a market environment that is evolving in line with these structural changes.
Firms are currently being impacted by two trends in particular: digital transformation and the government’s climate policy targets. Both necessitate adjustments to business processes which require capital investments. However, these trends also represent opportunities for companies to adapt their products and services, and even their business models, and to position themselves optimally for the future.
For this to happen, it is vital that the framework conditions are set such as to ensure a functioning competition, to facilitate the founding of successful start-ups, and to promote business development. Moreover, the work of our Research Unit is based on the conviction that Germany can only develop sustainably if climate protection is pursued efficiently, energy is generated in an affordable, reliable and environmentally friendly manner and enterprises enjoy access to the necessary resources. If this succeeds, companies in Germany will be able to take advantage of market opportunities and shape their future in an attractive business location.