Is Digitalization Placing New Demands on Leadership and Performance Management?

The role of managers as drivers and enablers may take on new importance. Four out of ten companies in Germany are convinced that the ability to identify solutions to problems is set to become increasingly vital. Three out of ten attach a great deal of importance to motivational skills. Highly digitalized companies also expect to gain relatively frequent access to new networks by filling vacant management positions with external candidates. It remains to be seen whether this will result in promotion tournaments losing their importance as incentive instruments in HR policy, which would argue for an increased use of result- and performance- based remuneration systems. Employees who work a fair amount on their computers and relatively often outside the office benefit significantly more frequently both from individual bonus systems and agreed targets and from company-wide profit-sharing models. Employees covered by such performance management systems are more likely to feel valued and motivated. However, these empirical findings should not lead HR heads and management to automatically introduce performance- and results-based compensation models in the course of digitalization. They should instead take on the challenge of identifying how different groups of employees respond to flexible compensation models. A further challenge they face is that of selecting the relevant leadership skills and managers.