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Jennifer Potthoff IW-Policy Paper No. 10 22. November 2023 Green Nudging – a key against littering?

The demand for cleanliness in cities is increasing: "Littering" - the illegal littering of public spaces - does not only cause costs for the environment and society, but also has significant financial consequences through increased cleaning costs.

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Green Nudging – a key against littering?
Jennifer Potthoff IW-Policy Paper No. 10 22. November 2023

Green Nudging – a key against littering?

German Economic Institute (IW) German Economic Institute (IW)

The demand for cleanliness in cities is increasing: "Littering" - the illegal littering of public spaces - does not only cause costs for the environment and society, but also has significant financial consequences through increased cleaning costs.

Much of the littering consists of "to-go" packaging, plastic bottles, and cigarette butts. Currently, the problem is predominantly addressed with laws, fines, and education campaigns. Politicians and the media are also putting the appearance of cities on the agenda, but classic instruments such as controls by municipal law enforcement officers and harsh sanctions against "litterers" are reaching their limits in solving the problem. In addition to classic environmental policy instruments, the tools of behavioral economics can make a complementary contribution in solving the problem: by influencing people's daily habits, green nudges can encourage people to reduce littering, thereby improving urban cleanliness.

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Green Nudging – a key against littering?
Jennifer Potthoff IW-Policy Paper No. 10 22. November 2023

Green Nudging – a key against littering?

German Economic Institute (IW) German Economic Institute (IW)

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Nudging green behavior
Dominik Enste / Jennifer Potthoff IW-Report No. 26 1. May 2023

Behavioral Economics in Companies: Nudging green behavior

Climate change, the finite nature of natural resources, a growing world population and the quest for prosperity challenge society and policy to act responsibly and sustainably. The debate on climate change and the upcoming energy transition was recently ...

IW

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Dominik Enste / Julia Hensen / Jennifer Potthoff IW-Policy Paper No. 2 20. February 2023

Does Nudging Help in the crisis?: Behavioral economic measures for freedom-preserving energy conservation

In view of the impending gas shortage, private households are called upon to reduce their gas and energy consumption. The moral appeals of those in power harbor the danger that people will react with reactance instead of the desired change in behavior.

IW

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