Jennifer Potthoff

Economist

Tel: +49 221 4981-752 Mail: Potthoff@iwkoeln.de

Since 2021 at IW
Until 2020 studies International Business (B.Sc.) at the Cologne University of Applied Sciences
Until 2023 Master's degree at the IW Akademie/TH Cologne: Behavioral Ethics, Economics and Psychology (M.A.)

Research groups

Behavioral economics and business ethics

IW Publications

Potthoff, Jennifer, 2023, Green Nudging – a key against littering? Behavioral economic measures for cleaner cities, IW-Policy Paper, Nr. 10, Köln
Zur Studie

Enste, Dominik H. / Potthoff, Jennifer, 2023, Behavioral Economics in Companies. Nudging green behavior, IW-Report, Nr. 26, Köln
Zur Studie

Enste, Dominik H. / Hensen, Julia / Potthoff, Jennifer, 2023, Hilft Nudging in der Krise?. Verhaltensökonomische Maßnahmen für freiheitswahrendes Energiesparen, IW-Policy Paper, Nr. 2, Köln
Zur Studie

Küper, Malte / Potthoff, Jennifer, 2022, Wie Haushalte Gas sparen können, IW-Report, Nr. 45, Köln
Zur Studie

Enste, Dominik H. / Potthoff, Jennifer, 2021, Behavioral Economics and Climate Protection. Better regulation and green nudges for more sustainability, IW-Analyse, Nr. 146, Köln
Zur Studie

More from Jennifer Potthoff

IW-Policy Paper No. 10 22. November 2023

Green Nudging – a key against littering?

Jennifer Potthoff

The demand for cleanliness in cities is increasing: "Littering" - the illegal littering of public spaces - does not only cause costs for the environment and society, but also has significant financial consequences through increased cleaning costs.

IW-Report No. 26 1. May 2023

Behavioral Economics in Companies: Nudging green behavior

Dominik Enste / Jennifer Potthoff

Climate change, the finite nature of natural resources, a growing world population and the quest for prosperity challenge society and policy to act responsibly and sustainably. The debate on climate change and the upcoming energy transition was recently intensified by the Ukrainian war.

IW-Policy Paper No. 2 20. February 2023

Does Nudging Help in the crisis?: Behavioral economic measures for freedom-preserving energy conservation

Dominik Enste / Julia Hensen / Jennifer Potthoff

In view of the impending gas shortage, private households are called upon to reduce their gas and energy consumption. The moral appeals of those in power harbor the danger that people will react with reactance instead of the desired change in behavior.

IW-Report No. 45 3. September 2022

How households can save gas: What options are there aside from price?

Malte Küper / Jennifer Potthoff

In view of the current gas emergency, all consumers are urged to reduce their gas consumption. High prices are seen as the most effective incentive to save gas.

IW-Analyse No. 146 30. December 2021

Behavioral Economics and Climate Protection: Better regulation and green nudges for more sustainability

Dominik H. Enste / Jennifer Potthoff

Protecting the climate is one of the greatest challenges our society is currently facing. In view of the heated political and social discussions surrounding this topic, the question naturally arises as to whether behavioral-economic insights can be used to sensitize German society to the dangers of climate change and to motivate it towards more sustainability.

IW-Report No. 55 28. October 2020

The Business Ethics of the Corona Crisis

Dominik Enste / Jennifer Potthoff

This research work is intended to analyze the economic consequences and ethical challenges that are caused by the coronavirus pandemic and to predict whether one can find a balance within the arising conflict of interest between economy, health and ethics. The solution strategies of Germany, Sweden and South Korea will be compared in order to evaluate different types of crisis management and to finally derive possible lessons from the crisis.