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ConsultantTel: +49 221 4981-752 Mail: Potthoff@iwkoeln.de
- Since 2021 at IW
- Until 2020 studies International Business (B.Sc.) at the Cologne University of Applied Sciences
- Currently studying for a Master's degree at the IW Akademie/TH Cologne: Behavioral Ethics, Economics and Psychology (M.A.)
Enste, Dominik H. / Potthoff, Jennifer, 2023, Behavioral Economics in Companies. Nudging green behavior, IW-Report, Nr. 26, Köln
Enste, Dominik H. / Hensen, Julia / Potthoff, Jennifer, 2023, Hilft Nudging in der Krise?. Verhaltensökonomische Maßnahmen für freiheitswahrendes Energiesparen, IW-Policy Paper, Nr. 2, Köln
Küper, Malte / Potthoff, Jennifer, 2022, Wie Haushalte Gas sparen können, IW-Report, Nr. 45, Köln
Enste, Dominik H. / Potthoff, Jennifer, 2021, Behavioral Economics and Climate Protection. Better regulation and green nudges for more sustainability, IW-Analyse, Nr. 146, Köln
More from Jennifer Potthoff
Behavioral Economics in Companies: Nudging green behavior
Climate change, the finite nature of natural resources, a growing world population and the quest for prosperity challenge society and policy to act responsibly and sustainably. The debate on climate change and the upcoming energy transition was recently intensified by the Ukrainian war.
Does Nudging Help in the crisis?: Behavioral economic measures for freedom-preserving energy conservation
In view of the impending gas shortage, private households are called upon to reduce their gas and energy consumption. The moral appeals of those in power harbor the danger that people will react with reactance instead of the desired change in behavior.
How households can save gas: What options are there aside from price?
In view of the current gas emergency, all consumers are urged to reduce their gas consumption. High prices are seen as the most effective incentive to save gas.
Behavioral Economics and Climate Protection: Better regulation and green nudges for more sustainability
Protecting the climate is one of the greatest challenges our society is currently facing. In view of the heated political and social discussions surrounding this topic, the question naturally arises as to whether behavioral-economic insights can be used to sensitize German society to the dangers of climate change and to motivate it towards more sustainability.
The Business Ethics of the Corona Crisis
This research work is intended to analyze the economic consequences and ethical challenges that are caused by the coronavirus pandemic and to predict whether one can find a balance within the arising conflict of interest between economy, health and ethics. The solution strategies of Germany, Sweden and South Korea will be compared in order to evaluate different types of crisis management and to finally derive possible lessons from the crisis.