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Barbara Engels / Christian Rusche IW-Report No. 33 4. September 2019 Status quo and trends in e-commerce in Germany

However, e-commerce is not equally important in the individual product groups. Above all, food is still largely sold offline. In the near future, the importance of e-commerce is expected to increase further.

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Status quo and trends in e-commerce in Germany
Barbara Engels / Christian Rusche IW-Report No. 33 4. September 2019

Status quo and trends in e-commerce in Germany

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German Economic Institute (IW) German Economic Institute (IW)

However, e-commerce is not equally important in the individual product groups. Above all, food is still largely sold offline. In the near future, the importance of e-commerce is expected to increase further.

This report analyses the role and development of e-commerce in Germany and identifies future trends. In recent years, e-commerce has become increasingly important in Germany. It is now responsible for more than ten percent of retail sales. Although there are cannibalization effects, a complete replacement of the stationary trade by online trade is not to be expected. The future development of e-commerce will largely be determined by logistics. Shipping logistics can develop into the bottleneck of online trade and slow it down considerably. It can therefore be advantageous for retailers to set up their own logistics structures or at least to examine new logistics services. This is particularly true since logistics determines the purchase decision in e-commerce to a high degree and is therefore decisive for the success of each retailer.
 

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Status quo and trends in e-commerce in Germany
Barbara Engels / Christian Rusche IW-Report No. 33 4. September 2019

Status quo and trends in e-commerce in Germany

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German Economic Institute (IW) German Economic Institute (IW)

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Do Differences in Data Management Help to Explain Persistent Productivity Differences Between Western and Eastern Germany?
Jan Büchel / Klaus-Heiner Röhl IW-Trends No. 4 28. December 2022

Do Differences in Data Management Help to Explain Persistent Productivity Differences Between Western and Eastern Germany?

Since the mid-1990s the economies of the five states of ex-communist Eastern Germany have been converging only slowly with the rest of the Republic, though the process has not come to a complete halt.

IW

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Jan Büchel / Barbara Engels Expertise 14. December 2022

Digitalisation Index 2022: Digitalisation of the Economy in Germany

The economy in Germany becomes only slightly more digital in 2022 compared to 2021: The Digitalisation Index rises from 107.9 to 108.9 points. Following the sharp rise in 2021, digitalisation can be said to stagnate in 2022.

IW

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