Corporate Social Responsibility in the Real Estate Sector
IW-Trends
German Economic Institute (IW)
Corporate Social Responsibility is voluntary but by no means arbitrary. To qualify as a CSR enterprise, a firm must prove and document a systematic and planned commitment to sustainability. This is becoming increasingly important for companies in the property business as their stakeholders’ expectations rise. The present analysis shows that German real estate companies compare well with their international counterparts, representing 15 per cent of all real estate firms reporting on the basis of the Global Reporting Initiative in 2012. Of the 135 companies in Germany surveyed, only a small proportion classify themselves as CSR enterprises, however. This number could be rapidly increased by better documentation of companies’ commitment to sustainability.
Rosemarie Stibbe / Michael Voigtländer: Corporate Social Responsibility in der Immobilienbranche
IW-Trends
German Economic Institute (IW)
Influencers - power, marketing and manipulation
The creator economy is a rapidly growing industry that, according to forecasts, will continue to gain influence and increase sales in the coming years. With advertising deals and collaborations, influencers in particular not only generate high sales, but also have power over opinions and influence the consumer behavior of their followers.
IW
Leadership in transformation: Megatrends and management as a driver of change
Leadership dynamics in companies are subject to constant change in order to meet the challenges of their time. Today, the greatest influences result from developments such as demographic change, globalization, individualization, structural change and technologization in the economy.
IW