Manuel Fritsch / Alevtina Krotova IW-Report No. 9 11. March 2020 How Data-Driven are Business Models in Germany?
Data is rapidly becoming one of the most important business resources. A growing number of companies address the question of how they can use data profitably in their business.
Manuel Fritsch / Alevtina Krotova German Economic Institute (IW)
Data is rapidly becoming one of the most important business resources. A growing number of companies address the question of how they can use data profitably in their business.
In this context, data-driven business models become an increasingly decisive competitive factor, as examples of successful American companies such as Google or Facebook show. German companies have also recognised the importance of data-driven business models. A survey by IW Consult reveals that almost 31 percent of German companies already have a data-driven business model. Companies are diversifying their portfolios by offering a range of different products - from traditional to computerized to data-driven - in order to meet increasingly complex customer needs. The vast majority of companies are driven by competitors in the market and perceive impulses from substitutive products as motivation to adapt own products in their business models. Companies that already have a data-driven offering perceive the search for IT specialists and financial resources as the greatest obstacle to the implementation of data-driven business models. Companies that offer traditional products and services are mainly hindered by strategic issues, such as lack of clarity about the benefits of data-driven services, a lack of a development strategy or a lack of ideas for digital products. Three recommendations for action, which show how companies can transform their business models into data-driven ones, were identified: clarify the potential of data-driven business models, strengthen networks between companies and scientific actors and define the legal framework.
Jan Büchel / Klaus-Heiner Röhl IW-Trends No. 4 28. December 2022
Do Differences in Data Management Help to Explain Persistent Productivity Differences Between Western and Eastern Germany?
Since the mid-1990s the economies of the five states of ex-communist Eastern Germany have been converging only slowly with the rest of the Republic, though the process has not come to a complete halt.
Jan Büchel / Barbara Engels Expertise 14. December 2022
Digitalisation Index 2022: Digitalisation of the Economy in Germany
The economy in Germany becomes only slightly more digital in 2022 compared to 2021: The Digitalisation Index rises from 107.9 to 108.9 points. Following the sharp rise in 2021, digitalisation can be said to stagnate in 2022.
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German Economic Institute (IW) 
