The European Commission aims to push forward the concepts of “recycle, repair and re-use” and waste avoidance with its Circular Economy Package. The rationale behind a circular economy is to keep resources in use for as long as possible by looking at the complete life cycle of a resource – from extraction to product design, production and consumption to waste management. The aim is to minimize both material input and waste generation by resource-saving product design (eco-design) and by recycling and re-using products and materials turning waste into a resource again. To comply with the Package many EU countries will need a completely new waste treatment system, and many companies will need to re-think some established business models. For businesses, the transition to a circular economy will likely include costs and risks, but can also lead to new business opportunities for companies making and exporting circular economy-relevant products and services.