The aim of HR or personnel management is to recruit and retain suitably trained staff, a task which demographic change is making increasingly difficult.
As the population as a whole ages and shrinks, so do companies’ workforces, and they are faced with a dwindling pool of younger workers to fill vacancies. As a result, firms must try even harder to attract the declining number of skilled workers.
Women offer an especially promising reservoir of untapped potential, since a smaller proportion are already economically active in Germany than in other countries’. To attract more women into employment, combining a job with bringing up a family must be made easier. The lack of freshly trained workers also means that if high levels of expertise are to be maintained, HR managers will have do more to give their workforce ongoing training. Adopting HR policies based on employees’ life cycles will be important for keeping the workforce motivated and productive right up to the moment they retire.