Along with alternative propulsion systems such as electric motors, partially and fully self-driving vehicles are one of the mega-trends in the motor industry. The integrated network of electronic data systems which this involves is opening up the car industry to potential new entrants from the electronics and IT industries with highly developed competences in this field. The possibility of disruptive change is a threat to established manufacturers’ existing markets. Indeed, even a gradual introduction of these new technologies would strengthen the competition. Nevertheless, due to their positioning at the premium end of the market and their extensive research activities, German car companies are well-placed to meet and master these challenges.
A Challenge for the German Automotive Industry
- Hubertus Bardt ·
- IW-Trends ·
- 6 Jun 2016