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Barbara Engels IW-Trends No. 4 25. February 2019 An Unknown Treasure: How Do Companies in Germany Evaluate their Data?

The collection, analysis and exploitation of data are key drivers of the digital economy. But the importance of data for corporate success is also increasing in industries that are not primarily associated with the digital economy.

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How Do Companies in Germany Evaluate their Data?
Barbara Engels IW-Trends No. 4 25. February 2019

An Unknown Treasure: How Do Companies in Germany Evaluate their Data?

IW-Trends

German Economic Institute (IW) German Economic Institute (IW)

The collection, analysis and exploitation of data are key drivers of the digital economy. But the importance of data for corporate success is also increasing in industries that are not primarily associated with the digital economy.

The basis of efficient data management is evaluation of the data available. This study provides details of the data evaluation methods currently used by German companies. For an empirical analysis, a total of 1,235 firms from different branches of manufacturing industry and industry- related services were surveyed using the IW-Zukunftspanel conducted in spring 2018. The study asks whether, and for what purposes, companies from different sectors, of different sizes and different degrees of internationalization and digital orientation evaluate their data. It also examines the characteristics which lead a company to prefer one data evaluation method over the others. Thus an overview of the status quo in German corporate data evaluation is built up. The empirical analysis shows that data evaluation is still a side issue for German business. Most companies neither analyse their data now nor intend to do so in the future. Of the companies in this sample, it is mainly those that offer digital products that evaluate their data. Companies that do analyse their data usually use more than one method and the majority assess the data’s costs, quality and age. However, the survey reveals no clear preference for a particular method or criterion for data evaluation and thus highlights the complexity of data evaluation in practice.

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How Do Companies in Germany Evaluate their Data?
Barbara Engels IW-Trends No. 4 25. February 2019

Barbara Engels: Ein unbekannter Schatz – Wie bestimmen Unternehmen in Deutschland den Wert ihrer Daten?

IW-Trends

German Economic Institute (IW) German Economic Institute (IW)

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Christian Rusche in CPI Antitrust Chronicle External Publication 26. February 2024

Theories of Harm Because of Data

While digital platforms become more and more important for the whole society as well as the economy, regulatory reactions are also discussed and implemented.

IW

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Jan Büchel / Dennis Bakalis / Marc Scheufen Expertise 27. December 2023

Digitalisation Index 2023: Digitalisation of the economy in Germany

The digitalisation of the economy in Germany continues to stagnate in 2023: the digitalisation index score is 108.6 points in 2023 compared to 110.5 points in 2022. After the sharp rise in 2021, the development of digitalisation since then can be described as ...

IW

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