- Michael Voigtländer / Björn Seipelt ·
- IW-Report No. 6 ·
- 24 February 2018
The Impact of Demographics on the German Retail Market
In recent years, net migration reached a new peak in Germany. Between 2011 and 2015, net migration amounted to more than 2.7 million people. This influx of people has had an impact on society, on the economy in general, and on most businesses.