This restricts the access to data assets that stakeholders need to maximise their business value. Despite the growing need for a comprehensive view of data, data governance is still a black box for many organisations. The companies engaging in data governance or in related areas mostly refrain from calling it ‘data governance’ or from attaching a strategic perspective to it. Yet a clear awareness of what data governance is and how it materialises is essential for the respective organisation in order to become more data-driven and hence be able to exploit the potential of the data economy.