Competence Cluster Behavioral Economics and Business Ethics
Part-time Master's program at TH Köln "Behavioral Ethics, Economics and Psychology (M.A.)" in cooperation with IW Akademie
Dual bachelor's degree program in "Business Administration (B.A.)" at Provadis School of International Management & Technology, Frankfurt in cooperation with Deutsche Telekom AG
Enste, Dominik H. / Hensen, Julia / Potthoff, Jennifer, 2023, Hilft Nudging in der Krise?. Verhaltensökonomische Maßnahmen für freiheitswahrendes Energiesparen, IW-Policy Paper, Nr. 2, Köln Zur Studie
Does Nudging Help in the crisis?: Behavioral economic measures for freedom-preserving energy conservation
Dominik Enste / Julia Hensen / Jennifer Potthoff
In view of the impending gas shortage, private households are called upon to reduce their gas and energy consumption. The moral appeals of those in power harbor the danger that people will react with reactance instead of the desired change in behavior.
Dominik Enste / Julia Hensen / Jennifer Potthoff IW
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